70% of B2B marketers are creating more content than last year — but 74% don’t manage it effectively, and only about 20% are measuring ROI. This means marketing teams are pumping out more content without making it easy to use and customize or measuring what’s resonating with buyers.

Content Marketing solutions are used to optimize content from end-to-end — from creation to sharing and reporting ROI. Research by software review platform G2 Crowd names ClearSlide the only leader in the Content Marketing category. Leaders are defined by customer satisfaction (from verified user reviews), scale and market share, and global support and services resources. Additionally, for qualification in the category, vendors must meet robust feature requirements including:

– Features to create and manage different types of marketing content
– Include workflows and business processes to streamline content marketing activities, as well as promote collaboration among marketing and sales teams
– Allow users to share marketing content on multiple channels (web, social media, etc.)
– Target customer segments with personalized content
– Track content performance and customer interactions with content
– Optimize marketing content investment based on insights and recommendations on what content works best for which type of customer and/or channel

ClearSlide supports marketing teams at every step — from content storage to analytics — to help deliver the right content at the right time in a way that’s trackable, measurable, and actionable.

While ClearSlide drives content effectiveness and improves content ROI, it goes far beyond Content Marketing. It is the leading Sales Engagement Platform, with customers giving the platform rave reviews for its integrated content management capabilities, communications, analytics, and integrations.

Read reviews of ClearSlide on G2 Crowd to hear how we transform the way marketing and sales teams work — and while you’re there, leave your own review of ClearSlide!