There are many tools in a salesperson’s arsenal, but for Salesman.Red’s Will Barron, content is currently king. In his piece Why Salespeople Need CONTENT To Sell in The Internet Age, Barron discusses why content is the most effective tool in closing business.

Given the abundance of content available for consumption it is important to create and curate content that is hyper-relevant to your audience. Additionally, content can be leveraged to engage your prospects. Engaging with prospects as they move through the buying process can be challenging, but according to Barron, leveraging the right content at the right time can help you to stay top of mind and relevant.

Barron also shares some great tips on how to create your own attention-grabbing content to capture your prospect’s attention, and help you close more deals!

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