In a recent webinar, A Wake-Up Call for Sales & Marketing: Invest in a Sales Engagement Platform, Jim Lundy, CEO and Lead Analyst for Aragon Research, and Michael Schultz, VP, Marketing at ClearSlide, examined the reasons Sales Engagement Platforms are now at the forefront of the sales technology stack and are projected to become a $5 billion industry by 2021.
Lundy outlined the seven critical components of a Sales Engagement Platform, as well as the key steps to getting started with this technology. In addition, he explained how sales engagement platforms can help sales organizations to better manage the growing volume of sales content — from presentations to videos to demos — and help reps understand, through the use of analytics and insights, which content is most likely to engage buyers and drive sales effectiveness. “CRM is your system of record – but you need a system of engagement,” said Lundy.

The webinar also provided insight on:

• Trends in Sales Engagement and how the industry is likely to evolve
• Which vendors are making a difference in sales engagement
• How mobile is radically changing the way sales team engage with customers
• Best practices sales organizations can use to manage the transition to digital selling

For more background on Sales Engagement Platforms, read the new digital selling report from Aragon Research. In that report, Aragon Research names ClearSlide a Sales Engagement Platform pioneer. Read more about our accolade in this post.

To view the full webinar, click here: A Wake-Up Call for Sales & Marketing: Invest in a Sales Engagement Platform.