We now have the ability to navigate quickly; take the clients’ temperature; it’s more than just presentation sharing. This helps us really gauge client interest. ClearSlide gives us confidence in our forecasts.
ClearSlide Brings Summit Media's Digital Proposals to Life
Challenge
- Printing paper proposals was dragging down the team
- Summit could not show digital experience of their ads
Trying to bring sophisticated digital media to life through paper
To accommodate the growing demand for targeted media in many formats (gifs, flash, and digital media), Summit’s sales teams hit the streets to meet this need with their product and services. However, the dated practice of having to print and present paper proposals was holding back the forward-thinking company. Therein lies a predicament: how do sales members give potential clients the full experience of what these digital ads can do for their company with a paper proposal? How could Summit bring their digital media content to life in the field?
Solution
ClearSlide provides a positive experience for the client and an invaluable tool for the user
Summit Media’s Digital Director of Sales Megan Malone and her sales team started using ClearSlide and were pleasantly surprised by the support they received from ClearSlide’s customer service.
“They walked us through the product; she gave us great training in person. The customer service level was unparalleled. I’ve never experienced this before. It helped me sell this internally,”
Summit Media was not only encouraged by their results but also by the ease with which they were able to use the platform. Team members were soon using ClearSlide to bring their static ad content to life, impressing their clients along the way.
- ClearSlide allowed reps to present rich digital media to customers
- Team could pitch on the go with ClearSlide Outside
Result
Site visits may be down, but closing rates are up
ClearSlide has become integral to Summit Media’s sales process, going beyond the elimination of the paper proposal to increase seller engagement, presentation quality, and team productivity.
The sales team is now able to allocate their time and effort more efficiently by utilizing the analytics ClearSlide provides.
“We now have the ability to navigate quickly; take the clients’ temperature; it’s more than just presentation sharing. This helps us really gauge client interest. ClearSlide gives us confidence in our forecasts.”
This transparency has also proven to be an asset to Summit Sales managers like Megan, allowing them to keep track of their sellers even when they are always on the go.
ClearSlide Outside enables sellers to be completely mobile, getting them out in front of clients as much as possible while still being able to access all materials via ClearSlide in the cloud without losing the integrity of their content.
By utilizing ClearSlide’s platform, sales team members are always prepared to present rich data and graphics both in and out of the office.
Prior to using ClearSlide, Summit rarely pursued companies that they were unable to meet with face to face. ClearSlide enabled Summit to close deals without having to rely on in-person meetings, which subsequently led to a significant increase in revenue for the company. They are now seeking out and successfully closing bigger clients thanks to the ClearSlide platform.
- Increased seller engagement
- Quality of collateral improved
- Team productivity went up
Company
Summit Media, an industry leader in broadcasting, digital media, direct marketing and events
Summit Media offers businesses strategic resources and services by utilizing any and all media channels to create a strong presence in both local and national markets. Through their creative talent and progressive market strategy, Summit has helped digital media gain a foothold in today’s world.
